Trend Report
Starbucks Snoopy Cup 2023: Price, Release Date & Where to Buy
Updated September 8, 2026
Starbucks has teamed up with Peanuts to celebrate the 60th anniversary of 'The Great Pumpkin,' releasing a limited-edition Snoopy cup and matching merchandise. With the launch set for September 15, 2023, fans are already buzzing about the Starbucks Snoopy cup price and how to snag one before they sell out. Here’s everything you need to know about this nostalgic collection.
Key takeaways
- ✓The Starbucks Snoopy cup launches September 15, 2023, in stores and online.
- ✓Prices range from $19.95 to $34.95, depending on the item.
- ✓High demand is expected, so use in-store and online strategies to secure yours.
- ✓Resale prices may double or triple, making it a potential collector's item.
- ✓Hand wash the cups to preserve the design and value.
Why the Starbucks Snoopy Cup Is a Must-Have
The Starbucks Snoopy cup is more than just drinkware—it’s a collector’s item that taps into both coffee culture and Peanuts nostalgia. This limited-edition release features Snoopy and the gang in classic fall scenes, perfect for pumpkin spice season. Unlike everyday tumblers, this cup is designed to be a keepsake, with high-quality materials and unique artwork that stands out.
Previous character-themed cups, like the Bearista cups, have become highly sought after, with some reselling for multiples of their original price. The Snoopy cup is expected to follow the same trend, making it a smart pickup for collectors and fans alike.
Starbucks Snoopy Cup Release Date and Pricing
The Starbucks Snoopy cup release date is September 15, 2023, available in participating Starbucks stores and online at Starbucks.com. The collection includes a 24-oz cold cup featuring Snoopy as the Great Pumpkin, a ceramic mug with the Peanuts gang, and a matching tumbler. Prices range from $19.95 for the mug to $34.95 for the cold cup, with the tumbler at $29.95.
While these prices are typical for Starbucks merchandise, the limited nature of the collection means you might see higher prices on resale platforms. If you want to avoid paying a premium, mark your calendar and be ready to purchase on launch day.
Where to Buy and How to Beat the Crowds
You can buy the Starbucks Snoopy cup in-store at Starbucks locations that carry merchandise, or online at Starbucks.com. However, online stock is often limited and can sell out within minutes. To increase your chances, check your local store’s inventory ahead of time and consider arriving early on launch day.
Another strategy is to use the Starbucks app to order for pickup, but note that merchandise may not be available through mobile order. If you’re shopping online, be prepared for website lag and have your payment info ready. Follow Starbucks’ social media for real-time updates on availability.
Resale Market and Collectibility
Given the hype, the Starbucks Snoopy cup is likely to appear on resale sites like eBay and Mercari shortly after launch. Prices can double or triple, especially for the cold cup with the iconic Great Pumpkin design. If you’re a collector, this cup is a worthy addition, but if you miss out, be cautious about paying inflated prices.
Compared to the Bearista cups, the Snoopy collection has broader appeal because Peanuts fans are a massive demographic. The 60th anniversary angle adds extra sentimental value, making it a potential long-term collectible. Keep your cup in its original packaging to preserve its value.
Caring for Your Starbucks Snoopy Cup
To keep your Starbucks Snoopy cup looking pristine, hand wash it with mild soap and water. While some Starbucks cups are dishwasher safe, the special printing on this collection may fade over time, so hand washing is recommended. Avoid using abrasive scrubbers or bleach.
For the cold cup, the straw is reusable and should be cleaned separately. Store your cup away from direct sunlight to prevent color fading. With proper care, your Snoopy cup will remain a cherished item for years.
What’s Next for Starbucks Character Collections?
The success of the Snoopy collection suggests Starbucks will continue collaborating with beloved characters. Already, rumors are swirling about a potential holiday collection featuring classic cartoon icons. If you’re a fan, keep an eye on Starbucks’ announcements.
For now, the Snoopy cup is the star. Whether you’re buying for yourself or as a gift, it’s a fun way to celebrate fall. Just remember to act fast—this cup will likely sell out quickly, and the resale market will be unforgiving.
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See our Starbucks Snoopy Cup Launch buying guide →Frequently asked questions
usonlinetrends publishes independent trend reports and buying guides. This article is editorial — not sponsored by brands mentioned.
